National Express West Midlands and sister coach company National Express teamed up to support this year’s Movember campaign.
A number of bus and coach drivers, engineers and head office staff took part in the month-long moustache growing fun to help boost awareness for men’s health, raising £500 in donations for the Movember Foundation.
Movember aims to help save and improve the lives of men affected by prostate cancer, testicular cancer and mental health problems.
At the start of November, men signed up with a clean-shaven face and for the 30 days of the month committed to growing a moustache. These men, affectionately known as Mo Bros, effectively became walking, talking billboards for the month and helped spark conversations around the often ignored issue of men’s health.
Jack Kelly, captain of the National Express Movember team said: "I received quite a lot of comments about my moustache, so it definitely did the trick and sparked conversation around what it was for.
“I'm really pleased that we had a National Express team backing such an important campaign this year. The funding that each and every one of our Mo Bros has raised will go towards supporting the great work that the Movember Foundation does for men's health."
A National Express West Midlands vehicle with its very own bus-tache also visited local football club Birmingham City FC to support the Blue Noses Movember team, which was aptly named ‘the Blue Moses’. The bus then continued operating on routes local to the Blues ground to help generate awareness amongst fans in the area.
Gillingham based operator The Kings Ferry, which is part of the National Express coach business, also joined in with a visual statement of support for the campaign by fitting moustaches to 28 of its commuter coaches travelling between Kent and central London.
Published 1st December 2014